Thursday, March 26, 2009
Tuesday, March 24, 2009
Congress Approves Bill with $900 Million for the Global Fund
We’d love to share some great news with everyone that came in late yesterday. The U.S. Senate voted to pass H.R. 1105, the Omnibus Appropriations bill including $900 million for the Global Fund. As some of you may know the Global Fund is the leading financer of programs to fight AIDS, tuberculosis and malaria. (RED) is the Global Fund’s largest private sector contributor as a direct result of your (RED) purchases. Up to half of the profits of all (RED) products are contributed to the Global Fund, and every dollar raised is effectively and immediately translated into lives saved. At the end of 2008, Global Fund-supported programs had averted more than 2.5 million deaths by providing AIDS treatment for two million people, anti-tuberculosis treatment for 4.6 million people and 70 million insecticide-treated bed nets for the prevention of malaria.
The Global Fund is hard at work utilizing grant money in 140 countries in efforts to prevent and ultimately eradicate these diseases, with Rwanda, Ghana, Lesotho and Swaziland specifically receiving (RED) funds to fight AIDS. With an astonishing number of people living globally with these preventable diseases there is an urgent and dire need for funding. But a little goes a long way and every bit helps. To put it into perspective the approximate cost of keeping someone with HIV on antiretroviral therapy is at a cost of 43 cents a day. And the purchase of an ipod nano (PRODUCT) RED could support more than 3 weeks of medicine for one individual - imagine what can be done with this $900 million.
So thanks to the work of the United States Congress on this bill and each and everyone’s dedicated support of the Global Fund and the (RED) idea we are truly making a difference. To read more on the Senate’s approval of this bill click here.
The Global Fund is hard at work utilizing grant money in 140 countries in efforts to prevent and ultimately eradicate these diseases, with Rwanda, Ghana, Lesotho and Swaziland specifically receiving (RED) funds to fight AIDS. With an astonishing number of people living globally with these preventable diseases there is an urgent and dire need for funding. But a little goes a long way and every bit helps. To put it into perspective the approximate cost of keeping someone with HIV on antiretroviral therapy is at a cost of 43 cents a day. And the purchase of an ipod nano (PRODUCT) RED could support more than 3 weeks of medicine for one individual - imagine what can be done with this $900 million.
So thanks to the work of the United States Congress on this bill and each and everyone’s dedicated support of the Global Fund and the (RED) idea we are truly making a difference. To read more on the Senate’s approval of this bill click here.
Tuesday, March 10, 2009
Welcome Back!
Spring Break is over and it's time to hit the spring semester in full effect!!We were so active last year and we must keep the momentum going. I am seeking new innovative ideas. Get your pencil and paper utensils out and begin writing, let me know what we as a team should do next!
In case you haven't heard GAP has recently launched NEW GRAPHIC TEES!These are the nicest graphic tees I have yet to see from our innovative brand!They can be found at our local gap stores(which or us will be Friendly and Four Seasons). (RED) has asked that we organize a shopping trip but if that's not feasible I do encourage you to order your shirt online!!It's a great way to be fashionable while saving a life!
Enjoy this beautiul day!
Thursday, February 26, 2009
Tuesday, February 17, 2009
This Valentine's Day, Make Your Gift (RED)
By Susan Smith Ellis
CEO, (RED)
What to get her for Valentine’s Day? What to get him? Flowers, chocolates, teddy bears are marketed ceaselessly on television. Been there, done that.
Better idea: (RED) products. They’re the right color (red). Desire and virtue neatly packaged all in one. And they have an immediate impact on the lives of others.
When you buy a (RED) product you make a choice that literally saves lives in Africa. A (RED) iPod is the same price as any other iPod, but when you choose the (RED) iPod, Apple makes a contribution to The Global Fund. That contribution is put to use directly on the ground in Africa. That’s how the (RED) model works – with each and every partner we have.
And it’s been working. Thanks to consumers all over the world, (RED)-branded product partners have generated more than $120 million to the Global Fund in just over 2 years.
In fact, The Global Fund now estimates that if (RED) were a country, it would be the 11th largest donor to African HIV and AIDS programs in the world. The combined revenue has impacted the lives of over 2.5 million people. That’s a lot of love shared.
With an issue as large as HIV in Africa and a need so great, there is always more to be done, especially in economic times when budgets are being cut, and donations to groups assisting with HIV and AIDS in Africa are down dramatically. We believe (RED) will prove to be the sustainable model that helps get medicine to the people who need it even in tough times – but that will only happen with your help.
So here is a list of our partners: American Express, Apple, Converse , Dell, Gap, Emporio Armani, Hallmark, Microsoft and Starbucks.
We hope that you’ll buy their (RED) products and extend the reach of Valentine’s Day to people a world away. And make the one you love happy.
CEO, (RED)
What to get her for Valentine’s Day? What to get him? Flowers, chocolates, teddy bears are marketed ceaselessly on television. Been there, done that.
Better idea: (RED) products. They’re the right color (red). Desire and virtue neatly packaged all in one. And they have an immediate impact on the lives of others.
When you buy a (RED) product you make a choice that literally saves lives in Africa. A (RED) iPod is the same price as any other iPod, but when you choose the (RED) iPod, Apple makes a contribution to The Global Fund. That contribution is put to use directly on the ground in Africa. That’s how the (RED) model works – with each and every partner we have.
And it’s been working. Thanks to consumers all over the world, (RED)-branded product partners have generated more than $120 million to the Global Fund in just over 2 years.
In fact, The Global Fund now estimates that if (RED) were a country, it would be the 11th largest donor to African HIV and AIDS programs in the world. The combined revenue has impacted the lives of over 2.5 million people. That’s a lot of love shared.
With an issue as large as HIV in Africa and a need so great, there is always more to be done, especially in economic times when budgets are being cut, and donations to groups assisting with HIV and AIDS in Africa are down dramatically. We believe (RED) will prove to be the sustainable model that helps get medicine to the people who need it even in tough times – but that will only happen with your help.
So here is a list of our partners: American Express, Apple, Converse , Dell, Gap, Emporio Armani, Hallmark, Microsoft and Starbucks.
We hope that you’ll buy their (RED) products and extend the reach of Valentine’s Day to people a world away. And make the one you love happy.
Tuesday, February 10, 2009
Roberta Armani speaks about Elle Magazine's work with (RED) in Milan
Roberta Armani spoke at Elle Magazine's launch of their global collaboration with (RED), during Milan's Fashion Week at the Palazzo Visconti. She highlighted Emporio Armani's commitment to its partnership with (RED).
IT'S A BEAUTIFUL DAY
Just like the song goes, welcome to this "beautiful day"... where we celebrate a watershed moment in the worlds of fashion, publishing and philanthropy. A moment where people came together...and made a difference. A moment where the team at Elle found the agility to walk the tightrope far out on the limb of "big ideas"...with grace and guts and - I need a U2 drum roll right now please - and with glory!
Congratulations Elle!
President Barack Obama, sworn in only moments ago in the most historic inauguration of our times, said it best. His mantra -- YES WE CAN!
"Yes we can" is what Elle said to "going (RED)" in a mind-boggling total of 30 issues! On different continents. In various languages. In countless cities. In towns across the globe. Elle has just made magazine history with this exceptional and bold commitment. I am so proud to stand here in appreciation - I am sure I will turn red myself!
Indeed, I will never forget the day when Bono and Bobby Shriver took the house of Armani to the edge of the cliff. I am honored to say...we jumped!
In becoming a founding partner in the brilliant "big idea" called (RED), Emporio Armani (RED) learned about the concept of purchasing with a purpose. We had our brains and hearts cracked open. I can hear my friend Bono whispering this in my ear right now-"tell them you are saving millions of lives every day. So shop til it stops."
When we answered the rallying call for the ingenious and aptly named (RED), it mobilized our company in a way never seen before. The undertone of "emergency" for (RED) was not an accident. And now that call has been answered with this remarkable (RED) project at ELLE.
Back in 2006, Bono and Bobby Shriver gave birth to their simple idea. I've been friends with Bobby for many years. In fact, my family worked with his family on the astounding Special Olympics. My uncle sponsored the Italian games and sent Special Olympics Christmas cards several years in a row. As Bobby recently said: "Ideas like (RED) and Special Olympics always originate in the heart."
Some five years ago, Bobby started brainstorming about achieving something positive and tangible for ailing Africa: an ambition that turned into reality after our meeting with Bono and Bobby at the Special Olympics World Games in Dublin. We listened to music, of course, and Bono riffed about ways to improve the world, save lives, eradicate hunger, and wipe out poverty.
Oh yes, we were going to change the world. And one solution became (RED) – a subversive new model in the staid world of 'cause' marketing.
My uncle was very moved hearing about the project. I saw the same intensity of emotion on his face, the same deep understanding of an extraordinary initiative, that goes beyond conventional charity.
Hey. Let's set up a commercial venture focused on fundraising, involving a range of international brands. Some people ask, why. We like people who ask, WHY NOT!
We were so proud to become founding partners in what has become a movement perfectly expressed by the words Revolution, Evolution and Devotion, of which (RED) is an acronym.
Today is a milestone for Elle - but let me tell you briefly about our own (RED) milestone. Giorgio Armani in person announced his commitment to (RED) at the World Economic Forum in Davos, January 2006. He had been absolutely won over by the brilliant simplicity of the project, which can be summarized like this: every time anyone buys (RED), a fixed portion of the proceeds is transferred to the Global Fund, which supports programs to combat Aids in Africa. My uncle allocated an increasing number of products to this initiative. To the point where (EMPORIO ARMANI) RED is now somewhat of a parallel collection unto itself, ranging from eyewear to tuxedos. In fact, exclusive (RED) product will be featured in our new concept store, Armani 5th Avenue, on February 17 in New York City.
So you can see, (RED) has become part of us, heart and soul, an integral aspect of the complete Armani world. When my uncle introduced this remarkable concept for active intervention, he used words that I feel encapsulate the purpose of the project. Mr. Armani said: “I consider myself a democratic designer, and as such I will become involved in this initiative, working in the only way I know: with the total involvement of all those around me."
But perhaps his most poignant words regarding (RED) were uttered at Davos. Here he was -- the only fashion designer to ever address this great economic forum, teeming with world leaders and international intellectuals. When it came his turn at the microphone, Mr. Armani said: "I joined (RED) as an act of friendship and belief. I've always seen my job as trying to make the world just a little more beautiful everyday. AIDS is ugly. So now I know my job is to help in Africa too...to help the people there...to make their world a little more beautiful as well."
Elle magazine - BRAVO. Yours IS a beautiful world. And brava, to the grace and generosity of such fantastic project partners as the gorgeous inside and out Gisele Bundchen.
I stand here BRIGHT (RED), with congratulations from myself, my uncle, and all of our fellow (RED) partners around the globe.
With this issue, you SO far transcended fashion and publishing...that you changed the world. YES WE CAN. And YES...Elle, YOU DID.
IT'S A BEAUTIFUL DAY
Just like the song goes, welcome to this "beautiful day"... where we celebrate a watershed moment in the worlds of fashion, publishing and philanthropy. A moment where people came together...and made a difference. A moment where the team at Elle found the agility to walk the tightrope far out on the limb of "big ideas"...with grace and guts and - I need a U2 drum roll right now please - and with glory!
Congratulations Elle!
President Barack Obama, sworn in only moments ago in the most historic inauguration of our times, said it best. His mantra -- YES WE CAN!
"Yes we can" is what Elle said to "going (RED)" in a mind-boggling total of 30 issues! On different continents. In various languages. In countless cities. In towns across the globe. Elle has just made magazine history with this exceptional and bold commitment. I am so proud to stand here in appreciation - I am sure I will turn red myself!
Indeed, I will never forget the day when Bono and Bobby Shriver took the house of Armani to the edge of the cliff. I am honored to say...we jumped!
In becoming a founding partner in the brilliant "big idea" called (RED), Emporio Armani (RED) learned about the concept of purchasing with a purpose. We had our brains and hearts cracked open. I can hear my friend Bono whispering this in my ear right now-"tell them you are saving millions of lives every day. So shop til it stops."
When we answered the rallying call for the ingenious and aptly named (RED), it mobilized our company in a way never seen before. The undertone of "emergency" for (RED) was not an accident. And now that call has been answered with this remarkable (RED) project at ELLE.
Back in 2006, Bono and Bobby Shriver gave birth to their simple idea. I've been friends with Bobby for many years. In fact, my family worked with his family on the astounding Special Olympics. My uncle sponsored the Italian games and sent Special Olympics Christmas cards several years in a row. As Bobby recently said: "Ideas like (RED) and Special Olympics always originate in the heart."
Some five years ago, Bobby started brainstorming about achieving something positive and tangible for ailing Africa: an ambition that turned into reality after our meeting with Bono and Bobby at the Special Olympics World Games in Dublin. We listened to music, of course, and Bono riffed about ways to improve the world, save lives, eradicate hunger, and wipe out poverty.
Oh yes, we were going to change the world. And one solution became (RED) – a subversive new model in the staid world of 'cause' marketing.
My uncle was very moved hearing about the project. I saw the same intensity of emotion on his face, the same deep understanding of an extraordinary initiative, that goes beyond conventional charity.
Hey. Let's set up a commercial venture focused on fundraising, involving a range of international brands. Some people ask, why. We like people who ask, WHY NOT!
We were so proud to become founding partners in what has become a movement perfectly expressed by the words Revolution, Evolution and Devotion, of which (RED) is an acronym.
Today is a milestone for Elle - but let me tell you briefly about our own (RED) milestone. Giorgio Armani in person announced his commitment to (RED) at the World Economic Forum in Davos, January 2006. He had been absolutely won over by the brilliant simplicity of the project, which can be summarized like this: every time anyone buys (RED), a fixed portion of the proceeds is transferred to the Global Fund, which supports programs to combat Aids in Africa. My uncle allocated an increasing number of products to this initiative. To the point where (EMPORIO ARMANI) RED is now somewhat of a parallel collection unto itself, ranging from eyewear to tuxedos. In fact, exclusive (RED) product will be featured in our new concept store, Armani 5th Avenue, on February 17 in New York City.
So you can see, (RED) has become part of us, heart and soul, an integral aspect of the complete Armani world. When my uncle introduced this remarkable concept for active intervention, he used words that I feel encapsulate the purpose of the project. Mr. Armani said: “I consider myself a democratic designer, and as such I will become involved in this initiative, working in the only way I know: with the total involvement of all those around me."
But perhaps his most poignant words regarding (RED) were uttered at Davos. Here he was -- the only fashion designer to ever address this great economic forum, teeming with world leaders and international intellectuals. When it came his turn at the microphone, Mr. Armani said: "I joined (RED) as an act of friendship and belief. I've always seen my job as trying to make the world just a little more beautiful everyday. AIDS is ugly. So now I know my job is to help in Africa too...to help the people there...to make their world a little more beautiful as well."
Elle magazine - BRAVO. Yours IS a beautiful world. And brava, to the grace and generosity of such fantastic project partners as the gorgeous inside and out Gisele Bundchen.
I stand here BRIGHT (RED), with congratulations from myself, my uncle, and all of our fellow (RED) partners around the globe.
With this issue, you SO far transcended fashion and publishing...that you changed the world. YES WE CAN. And YES...Elle, YOU DID.
Thursday, February 5, 2009
Copies Wi(RED)
This week's emails went out to various teachers in the journalism department in regards to the Vail Film Fesitval Entries. We are patiently awaiting responses and hope that a student from North Carolina A&T will take home the first place prize :)
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